| Автор | Herbig, Paul |
| Автор | Palumbo, Fred |
| Автор | O'Hara, Brad |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTAlthough trade shows are a major portion of the marketing mix in the industrial marketplace, second only to personal selling and above advertising, very little has been researched on their function in industrial marketing. This paper reports the results of an extensive business survey of trade show usage, presents results, compares responses of manufacturers to service-oriented firms, and provides analyses of the results. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms |
| Тип | research-article |
| DOI | 10.1300/J090v14n02_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 55 |
| Последняя страница | 78 |
| Аффилиация | Herbig, Paul; Department of Marketing, Graduate School of Business Administration, Texas A&M University |
| Аффилиация | Palumbo, Fred; Department of Marketing, Sy Sims School of Business, Yeshiva University |
| Аффилиация | O'Hara, Brad; Department of Marketing and Finance, Southeastern Louisiana State University |
| Выпуск | 2 |
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