| Автор | Crowley, Ed |
| Автор | Zajas, Jay |
| Дата выпуска | 1996 |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Evidence Supporting the Importance of Brands in Marketing Computer Products |
| Тип | research-article |
| DOI | 10.1300/J090v14n02_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 121 |
| Последняя страница | 137 |
| Аффилиация | Crowley, Ed; Intelliquest Corporation |
| Аффилиация | Zajas, Jay; Corporate Management Group |
| Выпуск | 2 |
| Библиографическая ссылка | InlelliQuest. 1993. “Buying IT in the “90's: The Channels,” study conducted for the international Data Group, January |
| Библиографическая ссылка | InlelliQuest and Byte. 1992. “Quantitative study of the Impact of Brand Name on New Technology Acceptance,” |
| Библиографическая ссылка | International Data Corporations “1992 Printer Market Review and Forecast” (December 1992), April 1993 report from the Leading National Advertisers which tracks advertising expenditures by computer companies |
| Библиографическая ссылка | International Data Corporations. 1992 U.S. Portable Computer Market Review and Forecast” (December 1992), April 1993 report from the Leading National Advertisers which tracks advertising expenditures by computer companies |
| Библиографическая ссылка | International Data Corporation. 1993. Mobile Computing Service (March Bulletin #7429: International Data corporation, PC Hardware Worldwide PC Market Forecast and Market Share Update (June 1993), Bulletin #7758: IntelliQuest, IntelliTrack Brand Awareness Tracking Service April 1993 |
| Библиографическая ссылка | International Data Corporation. 1992. “PC Street Pricing Quarterly Update: Fourth Quarter” Report #7949 volume 1, (March 1, 1993): p. 11 |
| Библиографическая ссылка | International Data Corporation. “FAX FLASH 1991 U.S. Unit Printer Shipments,” Report #6486 (April 1992) |
| Библиографическая ссылка | International Data Corporation. June 1993. Worldwide PC Market Forecast and Market Share Update June, |
| Библиографическая ссылка | Keller, Kevin Kane. 1993. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,”. Journal of Marketing, 57 (January: p. 9 |
| Библиографическая ссылка | Smith, Daniel C. and Whan Park, C. 1992. “The Effects of Brand Extensions on Market Share and Advertising Efficiency,”. Journal of Marketing Research, XXIX (August: p. 309 |
