| Автор | Reardon, James |
| Автор | Erramilli, M. Krishna |
| Автор | Dsouza, Derrick |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTService firms face different obstacles than merchandise firms when expanding overseas. This paper examines the challenges and responses of service firms that have expanded internationally. The findings indicate that the most cited problem is that of host government restrictions, closely followed by marketing related problems and cultural differences. The responses of international service firms ranged from increasing control to using external resources to solve problems. It is important that service managers be sensitized to these problems and examine history of strategies used by others to overcome them. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | International Expansion of Service Firms: Problems and Strategies |
| Тип | research-article |
| DOI | 10.1300/J090v15n01_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 15 |
| Первая страница | 31 |
| Последняя страница | 46 |
| Аффилиация | Reardon, James; Department of Marketing, University of Tennessee |
| Аффилиация | Erramilli, M. Krishna; Department of Marketing, University of North Texas |
| Аффилиация | Dsouza, Derrick; Department of Marketing, University of North Texas |
| Выпуск | 1 |
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