| Автор | Moser, H. Ronald |
| Автор | Johns, Horace E. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThe purposes of this study were to determine: (a) consumers' attitudes toward advertising by attorneys and (b) whether age, occupation, income, education, and/or sex of the consumer accounted for any significant difference in attitude towards attorneys who do advertise. It was our intent to discover information through this study which would be useful to lawyers in planning marketing strategies and improving the quality of their advertising. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | An Empirical Analysis of Consumers' Attitudes Toward Attorney Advertising |
| Тип | research-article |
| DOI | 10.1300/J090v15n01_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 15 |
| Первая страница | 85 |
| Последняя страница | 104 |
| Аффилиация | Moser, H. Ronald; Middle Tennessee State University |
| Аффилиация | Johns, Horace E.; Middle Tennessee State University |
| Выпуск | 1 |
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