| Автор | Arora, Raj |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTDeveloping an effective strategy that employs the appropriate blending of price and variety of services requires an understanding of the impact of these variables on buyer attitudes, intentions and purchase decisions. This study examines the influence of price and variety of services offered on attitudes and intention to use the services of banks and of quick copy (printing) businesses. The findings indicate a strong interaction effect on intention to use the services of the bank as well as the copy business. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Influence of Price and Variety of Services on Consumer Intention to Use the Services: An Experimental Investigation |
| Тип | research-article |
| DOI | 10.1300/J090v15n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 15 |
| Первая страница | 105 |
| Последняя страница | 120 |
| Аффилиация | Arora, Raj; The University of Missouri-Kansas City |
| Выпуск | 1 |
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