| Автор | Au, Alan Kai Ming |
| Дата выпуска | 1997 |
| dc.description | ABSTRACTThis research was designed to investigate consumers' attitudes towards professional advertising in Hong Kong. Three hundred consumers were surveyed on their attitudes towards professional advertising by accountants, doctors and lawyers practicing in Hong Kong. The results found that, in general, professionals in Hong Kong enjoyed a high image and consumers believed that advertising would not significantly affect the current favourable image enjoyed by professionals in Hong Kong. In addition, consumers believed that professional advertising could serve as a means to acquire information. However, they also believed that advertising would increase the cost of professional services. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumers' Attitudes Towards Professional Advertising in Hong Kong |
| Тип | research-article |
| DOI | 10.1300/J090v15n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 15 |
| Первая страница | 41 |
| Последняя страница | 53 |
| Аффилиация | Au, Alan Kai Ming; School of Business, Administration, The Open Learning Institute of Hong Kong |
| Выпуск | 2 |
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