| Автор | Butcher, Ken |
| Автор | McPhail, Janelle |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThis paper reports the results of an empirical study which tests the idea that older professionals may dislike advertising their services because they led that such activities are incompatible with their professional role. Role conflict is hypothesised as a central variable that influences the advertising propensity of older professionals. It is argued that conclusions based on the notion that acceptance of advertising will diffuse over time may be premature. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Will the Next Generation of Professionals Advertise More? |
| Тип | research-article |
| DOI | 10.1300/J090v16n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 16 |
| Первая страница | 123 |
| Последняя страница | 134 |
| Аффилиация | Butcher, Ken; Griffith University-Gold Coast |
| Аффилиация | McPhail, Janelle; University of Southern Queensland |
| Выпуск | 1 |
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