| Автор | Abernethy, Avery M. |
| Автор | Butler, Daniel D. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTOver 2,900 accountant yellow page advertisements in three major cities were examined to determine the yellow page advertising strategies used by these service professionals. Display ads were also examined for the copy strategy employed. The literature on information consumers want from accountant advertising was contrasted with actual professional practice in order to provide insight into ways to improve accountant yellow page advertising. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Accountant Yellow Pages Advertising: Current Practice and Consumer Desires |
| Тип | research-article |
| DOI | 10.1300/J090v16n01_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 16 |
| Первая страница | 159 |
| Последняя страница | 173 |
| Аффилиация | Abernethy, Avery M.; Auburn University |
| Аффилиация | Butler, Daniel D.; Auburn University |
| Выпуск | 1 |
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