| Автор | White, Lesley |
| Автор | Johnson, Lester W. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThe objective of this research is to contribute to the understanding of the decision making process within the professional service provider/client relationship. Although the role of the client or customer is acknowledged to be of importance in professional services marketing, an extensive search has found that a gap exists in the literature regarding the relative influences of the client and the professional service provider in decision making. This paper develops a conceptual model of the relative influences in purchase decision making within a professional service provider/client relationship. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Conceptual Model of Relative Influence in Decision Making in a Professional Services Context |
| Тип | research-article |
| DOI | 10.1300/J090v16n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 16 |
| Первая страница | 75 |
| Последняя страница | 93 |
| Аффилиация | White, Lesley; Department of Management, University of Wollongong |
| Аффилиация | Johnson, Lester W.; Department of Management Studies, Graduate School of Business, University of Sydney |
| Выпуск | 2 |
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