| Автор | Boyd, D. Eric |
| Автор | Bhat, Subodh |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTFair price judgments are one type of reference price used by consumers in evaluating a seller's price. In this study, dual entitlement theory and equity theory were the two conceptual frameworks used to identify factors that may influence consumers fair price perceptions. Data collected from businesses purchasing a service was analyzed to investigate the relative influence of these factors. Knowledge of seller's costs, perceptions of product benefit, and prices of other competing products contributed to consumers' fair price perceptions, whereas prior year's price, perceived cost or sacrifice, and prices paid by other buyers were not influential. The relative importance of these factors in fair price judgments did not change when the pricing environment changed from regulated to deregulated. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting |
| Тип | research-article |
| DOI | 10.1300/J090v17n01_01 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 1 |
| Последняя страница | 14 |
| Аффилиация | Boyd, D. Eric; San Francisco State University |
| Аффилиация | Bhat, Subodh; San Francisco State University |
| Выпуск | 1 |
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