International Negotiations: An Entirely Different Animal
Martin, Drew; Mayfield, Jackie; Mayfield, Milton; Herbig, Paul; Martin, Drew; University of Hawaii-Manoa; Mayfield, Jackie; Graduate School of International Trade and Business Administration, Texas A&M International University; Mayfield, Milton; Graduate School of International Trade and Business Administration, Texas A&M International University; Herbig, Paul; Graduate School of International Trade and Business Administration, Texas A&M International University
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTAs the global economy becomes more entrenched and the importance of internationalization becomes self evident to American businesses, the number of contacts with foreign agents will escalate. Whether it be buying or selling, the end result often is cross-cultural negotiations. This paper examines international negotiations, how and why it is different from domestic negotiations. and provides some guidelines for increasing one's likelihood of success when conducting international (cross-cultural negotiations).
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