| Автор | Stevens, Robert E. |
| Автор | Loudon, David L. |
| Автор | Williamson, Stan |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThis article describes three fundamental approaches to determining marketing strategy for law firms. The discussion first points to the part marketing strategy plays in implementing the firm's strategic plan. It then explains the three approaches: market-service orientation, competitive marketing analysis, and positioning strategy. Factors influencing the choice of approach are also discussed. Finally, an example of implementing marketing strategy is presented. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Getting It Done: Achieving Law Firm Objectives Through the Development of Effective Marketing Strategies |
| Тип | research-article |
| DOI | 10.1300/J090v17n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 105 |
| Последняя страница | 118 |
| Аффилиация | Stevens, Robert E.; Departemnt of Marketing, Northeast Louisiana University |
| Аффилиация | Loudon, David L.; Departemnt of Marketing, Northeast Louisiana University |
| Аффилиация | Williamson, Stan; Northeast Louisiana University |
| Выпуск | 1 |
| Библиографическая ссылка | Anderson, A. G. 1986. “Marketing Your Practice,”. American liar Association, : 51–55. |
| Библиографическая ссылка | Crawford, M. 1992. “The Law and the Jungle,”. Canadian Business February, : 42–47. |
| Библиографическая ссылка | LaFlamme, T. A. 1988. “More Lawyers Turn to Marketing as Legal Competition Heals Up,”. Marketing News September 26, : 25 |
| Библиографическая ссылка | Maister, D. 1990. “How to Create a Strategy,”. The American Lawyer April, : 32–35. |
| Библиографическая ссылка | Seron, C. 1993. “New Strategies for Getting Clients: Urban Suburban Lawyers' Views,”. Law, & Society Review, 27(No. 2): 399–419. |
| Библиографическая ссылка | Shimp, T. and Dyer, R. 1978. “How the Legal Profession Views Legal Service Advertising,”. Journal of Marketing July, : 74–81. |
| Библиографическая ссылка | Adapted from Winter, W. 1984. “The Fine Art of Rainmaking,”. ABA Journal October, : 54–58. |
