| Автор | Cutler, Bob D. |
| Автор | Schimmel, Kurt |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThe concepts of relationship marketing art: merged with concepts from direct marketing to provide an integrated view of direct marketing. This combined literature is then applied to the specific case of legal services marketing. It appears that the combined literature can he usefully applied to professional services, in general, and holds promise for strengthening marketing efforts in this area. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Relationship Marketing Perspective for Direct Marketing in the Legal Services Industry |
| Тип | research-article |
| DOI | 10.1300/J090v17n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 141 |
| Последняя страница | 151 |
| Аффилиация | Cutler, Bob D.; Marketing Department, Cleveland State University |
| Аффилиация | Schimmel, Kurt; Advertising/Direct Marketing Division, West Virginia University |
| Выпуск | 1 |
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| Библиографическая ссылка | Culler, B., Javalgi, R. and Schimmel, K. 1995. Consumer and Attorney Attitudes: Why Do They Differ Regarding Legal Services Advertising?. Journal of Professional Services Marketing, 11: 295–110. |
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