| Автор | Vaccaro, Joseph P. |
| Автор | Slanemyr, Annelie A. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThe importance of advertising to children has been under scrutiny for more than two decades. In order to determine whether or not they fully understand TV advertising, two focus groups consisting of Group A (children aged 4–7) and Group B (those between the ages of 8–12) were conducted in the northeast metropolitan area within the United States. These two separate focus groups were carried out in order to ascertain their altitudes in response to television commercials.The results revealed that the younger group of children could not understand the purpose of the advertisements nor separate the ads from the program while the older ones could accept the idea and purpose behind the commercials. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Children's Perceptions of Television Commercials: Do They Understand Its Purpose? |
| Тип | research-article |
| DOI | 10.1300/J090v17n01_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 153 |
| Последняя страница | 163 |
| Аффилиация | Vaccaro, Joseph P.; Suffolk University |
| Аффилиация | Slanemyr, Annelie A.; International Marketing Research Associate for Chadwick Martin Bailey, Inc. |
| Выпуск | 1 |
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