| Автор | Rapert, Molly Inhofe |
| Автор | Garretson, Judith |
| Автор | Velliquette, Anne |
| Автор | Olson, Jeanne |
| Автор | Dhodapkar, Subhas |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTQuality plays a critical role in acquiring and sustaining a competitive advantage. Yet, minimal attention has been paid to the role that the functional level plays in the strategic implementation of quality. We provide an initial examination of this functional process by delineating the meanings which marketing executives attach to quality corporate strategies. Through content analysis, we provide seven thematic descriptions of quality-based strategies, forming three primary domains: quality as corporate philosophy, tactical superiority, and customer-centered endeavors. Converging this qualitative inquiry with quantitative analysis, we identify positive implications for functional and organizational performance. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Quality |
| Тема | strategy |
| Тема | health care |
| Тема | content analysis |
| Название | Domains of Quality-Based Strategies: A Functional Perspective |
| Тип | research-article |
| DOI | 10.1300/J090v17n02_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 69 |
| Последняя страница | 82 |
| Аффилиация | Rapert, Molly Inhofe; Department of Marketing, College of Business Administration, University of Arkansas |
| Аффилиация | Garretson, Judith; Department of Marketing, College of Business Administration, University of Arkansas |
| Аффилиация | Velliquette, Anne; Department of Marketing, College of Business Administration, University of Arkansas |
| Аффилиация | Olson, Jeanne; Department of Marketing, College of Business Administration, University of Arkansas |
| Аффилиация | Dhodapkar, Subhas; Department of Marketing, College of Business Administration, University of Arkansas |
| Выпуск | 2 |
| Библиографическая ссылка | Bharadwaj, Similar G., Rajan Varadarajan, P. and Fahy, John. 1993. “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions,”. Journal of Marketing, 57(October): 83–99. |
| Библиографическая ссылка | Bonoma, Thomas. V. 1984. “Making your Marketing Strategy Work,”. Harvard Business Review, 62(March/April): 69–76. |
| Библиографическая ссылка | Bourgeois, L. J. 1980. “Performance and Consensus,”. Strategic Management Journal, 1: 227–248. |
| Библиографическая ссылка | Crawford, John and Getty, Juliet. 1991. “The Marketing of Services: A Quality Perspective,”. Journal of Professional Services Marketing, 8(1): 5–16. |
| Библиографическая ссылка | Dean, James W. Jr. and Bowen, David E. 1994. “Management Theory and Total Quality: Improving Research and Practice through Theory Development,”. Academy of Management Review, 19(3): 392–418. |
| Библиографическая ссылка | Deming, William E. 1986. Out of the Crisis Cambridge, MA: MIT Center for Advanced Engineering.. |
| Библиографическая ссылка | Deshpande, Rohit and Webster, Frederick E. Jr. 1989. “Organizational Culture and Marketing: Defining the Research Agenda,”. Journal of Marketing, 53(January): 3–15. |
| Библиографическая ссылка | Dess, G. G. 1987. “Consensus on Strategy Formulation and Organizational Performance: Competitors in a Fragmented Industry,”. Strategic Management Journal, 8: 259–277. |
| Библиографическая ссылка | Dess, Gregory and Davis, Peter M. 1984. “Porter's 1980 Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance,”. Academy of Management Journal, 27(3): 467–488. |
| Библиографическая ссылка | Donthu, Naveen. 1991. “Quality Control in Services Industry,”. Journal of Professional Services Marketing, 7(1): 31–56. |
| Библиографическая ссылка | Downey, S. M. 1986. “The Relationship Between Corporate Culture and Corporate Identity,”. Public Relations Quarterly, : 7–12. |
| Библиографическая ссылка | Frankwick, R. L., Ward, J. C., Michael, D. Hutt and Peter, H. Reingen. 1994. “Evolving Patterns of Organizational Beliefs in the Formation of Strategy,”. Journal of Marketing, 58(April): 96–110. |
| Библиографическая ссылка | Freeman, Kim D. and Dart, Jack. 1993. “Measuring the Perceived Quality of Professional Business Services,”. Journal of Professional Services Marketing, 9(1): 27–48. |
| Библиографическая ссылка | Garvin, David A. 1987. “Competing on the Eight Dimensions of Quality,”. Harvard Business Review November-December, : 102–109. |
| Библиографическая ссылка | Guth, W. D. and MacMillan, I. C. 1986. “Strategy Implementation Versus Middle Management Self-interest,”. Strategic Management Journal, 7: 313–327. |
| Библиографическая ссылка | Hall, Mark C. and Elliott, Kevin M. 1993. “Expectations and Performance from Whose Perspective; A Note on Measuring Service Quality,”. Journal of Professional Services Marketing, 8(2): 27–35. |
| Библиографическая ссылка | Hambrick, D. 1983. “Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types,”. Academy of Management Journal, 26: 5–26. |
| Библиографическая ссылка | Hampton, Gerald M. 1993. “Gap Analysis of College Student Satisfaction as a Measure of Professional Service Quality,”. Journal of Professional Services Marketing, 9(1): 115–128. |
| Библиографическая ссылка | Heil, Mark. 1994. “Professional Service Firm Marketing-Tile Next Generation: Quality-Oriented Service, Results Driven Strategy,”. Journal of Professional Services Marketing, 10(2): 5–18. |
| Библиографическая ссылка | Hrebiniak, L. G. and Snow, C. C. 1982. “Top-Management Agreement and Organizational Performance,”. Human Relations, 35(12): 1139–1158. |
| Библиографическая ссылка | Hudson, Laurel A. and Ozanne, Julie L. 1988. “Alternative Views of Seeking Knowledge in Consumer Research,”. Journal of Consumer Research., 14(March): 508–521. |
| Библиографическая ссылка | Juran, J. M. 1988. Quality Control Handbook, , fourth edition New York, NY: McGraw-Hill.. |
| Библиографическая ссылка | Leonard, F. S. and Sasser, W. E. 1982. “The Incline of Quality,”. Harvard Business Review, 60(5): 163–171. |
| Библиографическая ссылка | McDaniel, S. W. and Kolari, J. W. 1987. “Marketing Strategy Implications of the Miles and Snow Strategic Typology,”. Journal of Marketing, 51(October): 19–30. |
| Библиографическая ссылка | McKee, D. O., Varadarajan, P. R. and Vassar, J. 1990. “A Taxonomy of Marketing Planning Styles,”. Journal of the Academy of Marketing Science, 18(2): 131–141. |
| Библиографическая ссылка | Miller, Danny. 1988. “Relating Porter's Business Strategies to Environment and Structure: Analysis and Performance Implications,”. Academy of Management Journal, 31(June): 280–308. |
| Библиографическая ссылка | Mintzberg, H. 1978. “Patterns in Strategy Formation,”. Management Science, 24: 934–948. |
| Библиографическая ссылка | Mintzberg, H. and Waters, J. A. 1985. “Of Strategies Deliberate and Emergent,”. Strategic Management Journal, 6: 257–272. |
| Библиографическая ссылка | Mondon, Y. 1982. Toyota Production System New York, NY: American Institute of Industrial Engineers.. |
| Библиографическая ссылка | Motwani, Jaideep, Kumar, Ashok and Mohamed, Zubair. 1996. “Implementing QFD for Improving Quality in Education: An Example,”. Journal of Professional Services Marketing, 14(2): 149–159. |
| Библиографическая ссылка | O'Connor, Stephen, Powers, Thomas and Bowers, Michael. 1988. “Improving Service Quality in the Health Care Selling,”. Journal of Health Care Marketing, 8(December): 63–66. |
| Библиографическая ссылка | Paradise-Tornow, Carol A. 1991. “Management Effectiveness, Service Quality, and Organizational Performance in Banks,”. Human Resource Planning, 14(2): 129–139. |
| Библиографическая ссылка | Piercy, Nigel F. and Morgan, N. A. 1990. Strategic Internal Marketing: Managerial Frameworks and Empirical Evidence 308–313. Chicago, Illinois: American Marketing Association. |
| Библиографическая ссылка | Powell, Thomas C. 1995. “Total Quality Management as Competitive Advantage: A Review and Empirical Study,”. Strategic Management Journal, 16: 15–37. |
| Библиографическая ссылка | Rapert, Molly and Babakus, Emin. 1996. “Linking Quality and Performance,”. Journal of Health Care Marketing, 16(3): 39–43. |
| Библиографическая ссылка | Ruekert, Robert W., Walker, Orville C. and Roering, K. J. 1985. “The Organization of Marketing Activities: A Contingency Theory of Structure and Performance,”. Journal of Marketing, 49(Winter): 13–25. |
| Библиографическая ссылка | Rust, Roland T., Zahorik, Anthony J. and Keiningham, Timothy L. 1995. “Return on Quality (ROQ): Making Service Quality Financially Accountable,”. Journal of Marketing, 59(April): 58–70. |
| Библиографическая ссылка | Saraph, Jayant C., George Benson, P. and Schroeder, Roger G. 1989. “An Instrument for Measuring the Critical Factors of Quality Management,”. Decision Science 20, : 810–829. |
| Библиографическая ссылка | Schneider, Benjamin, Wheeler, Jill K. and Cox, Jonathan F. 1992. “A Passion for Service: Using Content Analysis to Explicate Service Climate Themes,”. Journal of Applied Psychology, 77(5): 705–716. |
| Библиографическая ссылка | Schwenk, C. R. 1995. “Strategic Decision Making,”. Journal of Management, 21(3): 471–493. |
| Библиографическая ссылка | Shank, John K. and Govindarajan, Vijay. 1994. “Measuring the 'Cost of Quality': A Strategic Cost Management Perspective,”. Cost Management Summer, : 5–17. |
| Библиографическая ссылка | Skivington, J. E. and Daft, R. L. 1991. “A Study of Organizational Framework and Process Modalities for the Implementation of Business-Level Strategic Decisions,”. Journal of Management Studies, 28(1): 45–67. |
| Библиографическая ссылка | Smircich, Linda. 1983. “Concepts of Culture and Organizational Analyses,”. Administrative Science Quarterly, 28: 339–358. |
| Библиографическая ссылка | Stahl, Michael J. and Bounds, Gregory M. 1991. Competing Globally Through Customer Value: The Management of Strategic Suprasystems New York: Quorum Books. |
| Библиографическая ссылка | Teas, R. Kenneth. 1993. “Consumer Expectations and the Measurement of Perceived Service Quality,”. Journal of Professional Services Marketing, 8(2): 33–54. |
| Библиографическая ссылка | Tornow, Walter W. and Wiley, Jack W. 1991. “Service Quality and Management Practices: A Look at Employee Attitudes, Customer Satisfaction, and Bottom-Line Consequences,”. Human Resource Planning, 14(2): 105–115. |
| Библиографическая ссылка | Walker, Orville C. Jr. and Ruekert, Robert W. 1987. “Marketing's Role in the Implementation of Business Strategies: A Critical and Conceptual Framework,”. Journal of Marketing, 51(July): 15–33. |
| Библиографическая ссылка | Weekes, David J., Scott, Mark E. and Tidwell, Paula M. 1996. “Measuring Quality and Client Satisfaction in Professional Business Services,”. Journal of Professional Services Marketing, 14(2): 25–37. |
| Библиографическая ссылка | Wooldridge, Bill and Floyd, Steven W. 1991. “The Strategy Process, Middle Management Involvement, and Organizational Performance,”. Strategic Management Journal, 11: 231–241. |
| Библиографическая ссылка | Zeithaml, Valarie, Berry, Leonard L. and Parasuraman, A. 1996. “The Behavioral Consequences of Service Quality,”. Journal of Marketing, 60(April): 31–46. |
