The Master of Science in Management Program at Minot State University: An Alternative to the Traditional MBA and a Model for Small Universities
Ahmed, Zafar U.; Sando, Robert; Ahmed, Zafar U.; Institute of International Business, College of Business, Minot State University; Sando, Robert; College of Business, Minot State University
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTMany educational institutions across the country Lire looking at an alternative graduate degree in business to the traditional MBA program in order to meet the needs of their communities. Small and rural universities such as Minot State University, located in the Northwestern region of the state of North Dakota, do not possess the academic resources, which the American Assembly of Collegiate Schools of Business (AACSB) requires business schools to have, in order to offer MBA program. But a need exists for a graduate degree in business in such small and rural communities across the country.The model developed at MSU to meet such a need could be replicated and emulated by other similar educational institutions across the country. The strategy recommended is for rural and remote colleges and universities to aggregate market segments in the localities needing and wanting graduate business education services.
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