| Автор | Siu, Wai-sum |
| Автор | Fung, Man-Yi |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTThe competition of China's hotel industry had become much more intensive since China adopted the open door policy in 1979. This paper reports a content analysis of 232 hotel print advertisements of China. Most of the advertisements use the third party endorsement headline. Two most common information cues are availability and components. Chinese hotel advertisement often use exteriors of the hotel as illustration. The research results suggest that Chinese hoteliers should also consider make good use of other types of headline, for example statistics or promise. As hotel operations highly involve person-to-person contact, illustration with people may also be used to attract customers' attention. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Hotel Advertisements in China: A Content Analysis |
| Тип | research-article |
| DOI | 10.1300/J090v17n02_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 99 |
| Последняя страница | 108 |
| Аффилиация | Siu, Wai-sum; Department of Marketing, Hong Kong Baptist University |
| Аффилиация | Fung, Man-Yi; Department of Marketing, Hong Kong Baptist University |
| Выпуск | 2 |
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