| Автор | Taylor, Susan Lee |
| Автор | Cosenza, Robert M. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTIf one considers that public accounting firms are involved in a labor-intensive service, dependent on staff members for their input, the seriousness of high employee turnover levels becomes evident. Thus, it is imperative that public accounting firms find a means to retain experienced accountants if they are to successfully service clients. This requires a change in philosophy for accounting firms. Previous research has focused primarily on determining the reasons employees give for leaving/remaining with a firm. This is generally where the process ends. Few accounting firms lake the next step which involves the development of an internal marketing plan to reduce turnover. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Reducing Turnover in Public Accounting Firms: An Internal Marketing Strategy |
| Тип | research-article |
| DOI | 10.1300/J090v17n02_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 17 |
| Первая страница | 135 |
| Последняя страница | 157 |
| Аффилиация | Taylor, Susan Lee; Department of Marketing and Economics, College of Business, Valdosta State University |
| Аффилиация | Cosenza, Robert M.; CMS Marketing/Training |
| Выпуск | 2 |
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