| Автор | Caruana, Albert |
| Автор | Ramaseshan, B. |
| Автор | Ewing, Michael T. |
| Автор | Rouhani, Fariba |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTConsultancy firms have adopted a higher international profile as they follow the increased global presence of many businesses. The provision of a quality offering by providers of consultancy services necessitates a clear understanding of customer expectations across countries. The expectations items in SERVQUAL have been applied to samples of firms in Australia and Singapore to test for the equivalence of the expectations construct. Multiple sample LISREL analysis is carried out on data from the two countries. The results indicate an absence of construct equivalence. Implications and suggestions for future research are provided. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Expectations About Management Consultancy Services: Testing the Assumption of Equivalence Across Australian and Singaporean Firms |
| Тип | research-article |
| DOI | 10.1300/J090v18n01_01 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 1 |
| Последняя страница | 10 |
| Аффилиация | Caruana, Albert; Department of Marketing, University of Malta; Department of Marketing, University of Malta |
| Аффилиация | Ramaseshan, B.; School of Marketing, Curtin University of Technology |
| Аффилиация | Ewing, Michael T.; School of Marketing, Curtin University of Technology |
| Аффилиация | Rouhani, Fariba; School of Marketing, Curtin University of Technology |
| Выпуск | 1 |
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