Measuring Service Quality in IT Services: Using Service Encounters to Elicit Quality Dimensions
Jayasuriya, Rohan; Jayasuriya, Rohan; Department of Public Health and Nutrition, University of Wollongong
Журнал:
Journal of Professional Services Marketing
Дата:
1999
Аннотация:
ABSTRACTRecent growth of personal computing and networked systems have resulted in Information Systems (IS) departments facing a heavy demand on their services. Based on internal marketing concepts, IS services need to use a measure of service quality for their internal customers. Studies carried out recently, suggest SERVQUAL as a possible measure of IS service quality. However, there are some issues that relate to their discriminant validity and appropriateness. A bottom-up approach to elicit service quality dimensions is explored using service encounters in a health organization. The results indicate that while the dimensions of responsiveness and assurance seem to be important, there is a need to re-look at these broad dimensions as more specific dimensions may be more appropriate for IS settings.
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