| Автор | Gidhagen, Mikael |
| Автор | Thunman, Carl G. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTIn this article it is argued that the dealings between small companies and their banks consist of a number of relationship elements. Because today most banks employ some kind of relationship banking, there is a need to further conceptualise the relevant dimensions in implementing such an approach. In a recent study ten small companies in the Stockholm area were interviewed. The results indicate that the account manager in the bank proved to be the crucial person in the customer-bank relationship and that banks can organise their activities and promotion in a supportive way. There is a large potential for improvements in banks in several countries regarding their relationships with small companies. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Improving Banking Relationships with Small Companies |
| Тип | research-article |
| DOI | 10.1300/J090v18n01_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 65 |
| Последняя страница | 75 |
| Аффилиация | Gidhagen, Mikael; Department of Business Studies, Uppsala University |
| Аффилиация | Thunman, Carl G.; Department of Business Studies, Uppsala University |
| Выпуск | 1 |
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