| Автор | Bolts, Kenneth E. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTSmall public accounting firms face fierce competition on a crowded and homogeneous playing field. A framework is available to help accounting firms stand out from the crowd and gain a competitive advantage. Distinctive competencies are skills, activities or capacities that a business is uniquely good at in comparison to its competitors. This article discusses the various kinds of distinctive competencies and the primary competencies suitable for small public accounting firms. The discussion includes the requirements for creating a competitive advantage, steps to creating distinctive competencies, and marketing implications. The conclusion includes suggested research needs. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Distinctive competency |
| Тема | strategy |
| Тема | competitive advantage |
| Тема | marketing |
| Название | Creating and marketing Distinctive Competency in Small Public Accounting Firms |
| Тип | research-article |
| DOI | 10.1300/J090v18n01_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 103 |
| Последняя страница | 110 |
| Выпуск | 1 |
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