| Автор | Abernethy, Avery M. |
| Автор | Butler, Daniel D. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTAttorneys are the top revenue category for the yellow pages and the yellow pages arc the most popular form of attorney advertising. We studied over 14,000 attorney yellow page ads from three cities including a detailed analysis of all display ads. We compared the advertising strategy used in attorney yellow page ads with the literature on the information consumers desire from attorney ads. This comparison of consumer desires with the actual advertising strategy used by attorneys in the marketplace led to several recommendations for improving attorney yellow page advertising. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Attorney advertising |
| Тема | yellow pages |
| Тема | advertising effectiveness |
| Название | Yellow Pages Advertising Strategy for Attorneys |
| Тип | research-article |
| DOI | 10.1300/J090v18n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 21 |
| Последняя страница | 37 |
| Аффилиация | Abernethy, Avery M.; Auburn University |
| Аффилиация | Butler, Daniel D.; Auburn University |
| Выпуск | 2 |
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