| Автор | Cutler, Bob D. |
| Автор | Winans, William A. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTIn recent years, churches and religious organizations have come to recognize they are involved in marketing activities. A review of the religion journals found 17 articles on marketing issues published since 1976. Reasons for religious organization resistance, as well as gradual acceptance of marketing, are discussed. Opportunities for future research are considered. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Marketing |
| Тема | church marketing |
| Тема | religion |
| Тема | nonprofit marketing |
| Тема | churches |
| Тема | religious organizations |
| Название | What Do Religion Scholars Say About Marketing? Perspectives from the Religion Literature |
| Тип | research-article |
| DOI | 10.1300/J090v18n02_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 133 |
| Последняя страница | 145 |
| Аффилиация | Cutler, Bob D.; Cleveland State University |
| Аффилиация | Winans, William A.; Cleveland State University |
| Выпуск | 2 |
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