| Автор | Cutler, Bob D. |
| Автор | Moberg, Chris |
| Автор | Schimmel, Kurt |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTAlthough the supreme court in 1978 broke the Bar Association's stranglehold on legal services marketing, there has been continuing resistance to the more visible marketing techniques, especially TV advertising. This study examined a select group of TV advertisements-all those ads submitted for competition in the 1992 and 1994 annual “Dignity in Lawyer Advertising” award programs, sponsored by the American Bar Association's Commission on Advertising. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Attorney Advertising: The Link Between Ad Cues and Consumer Search Criteria |
| Тип | research-article |
| DOI | 10.1300/J090v19n01_01 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 1 |
| Последняя страница | 14 |
| Аффилиация | Cutler, Bob D.; Marketing Department, Cleveland State University |
| Аффилиация | Moberg, Chris; Miami University |
| Аффилиация | Schimmel, Kurt; West Virginia University |
| Выпуск | 1 |
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