| Автор | Turley, L. W. |
| Автор | Bolton, Dawn Langkamp |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTAlthough there have been a large number of studies which have investigated the effect of the retail atmosphere on consumers, most have focused on only one or two elements from a very complex environment. Attempts to understand consumers' evaluation of the retail atmosphere as a whole have been rare. This study develops a five-item atmospheric affect scale, from an established concept in the atmospheric literature. This scale groups atmospheric elements into categories, and tests it in a fast-food restaurant setting. Reliability testing on the scale indicates that a four item-scale provides the best measure of atmospheric affect in this particular type of service. The data also suggest that the sample was able to evaluate these categories of atmospheric variables, and that each of these categories generated different levels of consumer affect. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Measuring the Affective Evaluations of Retail Service Environments |
| Тип | research-article |
| DOI | 10.1300/J090v19n01_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 31 |
| Последняя страница | 44 |
| Аффилиация | Turley, L. W.; Department of Economics and Marketing, Bowling Green College of Business Administration, Western Kentucky University |
| Аффилиация | Bolton, Dawn Langkamp; Department of Economics and Marketing, Bowling Green College of Business Administration, Western Kentucky University |
| Выпуск | 1 |
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