| Автор | Wijnholds, Heiko de B. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTThe telecommunications services industry in the EU is being transformed by deregulation, privatization and global competition. As the EU markets are opened up, more rivals are entering, competition is expected to intensify, and marketing strategies will have to be altered. It is ironic that at least some of the former state monopolies seem to be having the most difficulty in coping with the new marketing environment. These and related developments are examined and explained, and current and expected future markets and marketing strategies are analyzed. An exploratory model is developed, suggestions are made for effective marketing strategies, and several hypotheses are developed and key issues identified for further study and action by the telecoms. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Deregulation of Telecommunication Services in the EU: Marketing Challenges and Strategies |
| Тип | research-article |
| DOI | 10.1300/J090v19n02_01 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 1 |
| Последняя страница | 21 |
| Аффилиация | Wijnholds, Heiko de B.; Department of Marketing, School of Business, Virginia Commonwealth University |
| Выпуск | 2 |
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