| Автор | Spoden, Sharon A. |
| Автор | Teas, R. Kenneth |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTIn survey-based tests of causal models, respondents respond to sequences of measurement items designed to measure variables specified in the causal model. Recent research focusing on measurement context effects suggests this method of testing causal models may be vulnerable to measurement context effects that distort the empirical findings. The purpose of this research is to test hypotheses concerning measurement context effects in tests of causal models via an experiment in which the measurement sequence is manipulated. Additionally, respondent knowledge is examined as a possible moderator of the hypothesized context effects. The results provide evidence of a small context effect that supports a hypothesis derived from the Feldman and Lynch (1988) accessibility/diagnosticity theory. Knowledge of the subject of investigation, the act of donating blood, was not a significant moderator of the measurement context effects. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | An Examination of Question Sequence Effects on Measures of Attitude and Related Variables |
| Тип | research-article |
| DOI | 10.1300/J090v19n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 23 |
| Последняя страница | 51 |
| Аффилиация | Spoden, Sharon A.; Starkey Laboratories, Inc. |
| Аффилиация | Teas, R. Kenneth; Iowa State University |
| Выпуск | 2 |
| Библиографическая ссылка | Abelson, R. 1988. “The Psychology of Conviction,”. American Psychologist, : 267–275. (43) 1987 APA Award Address |
| Библиографическая ссылка | Anderson, J. 1978. Language, Memory, and Thought, Hillsdale, New Jersey: Lawrence Erlbaum Associates.. |
| Библиографическая ссылка | Bagozzi, R. 1982. “A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior,”. Journal of Marketing Research, 19: 562–583. |
| Библиографическая ссылка | Bettman, James R. and Sujan, Mita. 1987. “Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers,”. Journal of Consumer Research, : 141–154. (14) September |
| Библиографическая ссылка | Bickart, B. 1993. “Carryover and Backfire Effects in Marketing Research,”. Journal of Marketing Research, : 52–62. (30) February |
| Библиографическая ссылка | Chakravarti, D. and Lynch, J. 1983. “A Framework for Exploring Context Effects on Consumer Judgment and Choice,” in”. In Advances in Consumer Research, Edited by: Bagozzi, R. and Tybout, A. Vol. 10, 289–297. Ann Arbor, MI: Association for Consumer Research. |
| Библиографическая ссылка | Collins, A. and Loftus, E. 1975. “A Spreading-Activation Theory of Semantic Processing,”. Psychological Review, 82: 407–428. |
| Библиографическая ссылка | Dillon, W., Mulani, N. and Frederick, D. 1984. “Removing Perceptual Distortions in Product Space Analysis,”. Journal of Marketing Research, 21(May): 184–193. |
| Библиографическая ссылка | Fazio, R. H., Lenn, T. M. and Effrein, E. A. 1984. “Spontaneous Attitude Formation,”. Social Cognition, 2(3): 217–234. |
| Библиографическая ссылка | Feldman, J. and Lynch, J. 1988. “Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,”. Journal of Applied Psychology, 73(August): 421–425. |
| Библиографическая ссылка | Fitzsimons, J. Garan and Morwitz, Vicki G. 1996. “The Effect of Measuring Intent on Brand-Level Purchase Behavior,”. Journal of Consumer Research, 23(June): 1–11. |
| Библиографическая ссылка | Hastak, M. 1990. “Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?.,”. Journal of Advertising, 19(3): 3–13. |
| Библиографическая ссылка | Hutchinson, J. W. 1983. “On the Locus of Range Effects in Judgment and Choice,” in”. In Advances in Consumer Research, Edited by: Bagozzi, R. and Tybout, A. Vol. 10, 305–308. Ann Arbor, MI: Association for Consumer Research. |
| Библиографическая ссылка | Kahneman, D. and Miller, D. T. 1986. “Norm Theory: Comparing Reality to Its Alternatives,”. Psychological Review, 93: 136–153. |
| Библиографическая ссылка | Laczniak, R. and Muehling, D. 1993. “Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing,”. Psychology and Marketing, 10(August): 301–319. |
| Библиографическая ссылка | Lance, C. and Lapointe, J. 1994. “Tests of Three Causal Models of Halo Rater Error,”. Organizational Behavior and Human Decision Processes, 57: 83–96. |
| Библиографическая ссылка | Lynch, J., Chakravarti, D. and Mitra, A. 1991. “Contrast Effects in Consumer Judgments: Changes in Mental Representations or in Anchoring of Rating Scales,”. Journal of Consumer Research, 18(December): 284–297. |
| Библиографическая ссылка | Machleit, Karen A. and Sahni, Arti. 1992. “The Impact of Measurement Context on the Relationship between Attitude Toward the Ad and Brand Attitude for Familiar Brands,”. In Advances in Consumer Research, Edited by: Sherry, John F. and Sternthal, Brian. Vol. 19, 279–283. Provo, Utah: Association for Consumer Research. |
| Библиографическая ссылка | Mason, R., Carlson, J. and Tourangeau, R. 1994. “Contrast Effects and Subtraction in Part-Whole Questions,”. Public Opinion Quarterly, 58: 569–578. |
| Библиографическая ссылка | Moorthy, K. Sridhar. 1991. Measuring Overall Judgments and Attribute Evaluations: Overall vs. Attributes First, Technical Working Paper No. 91–120 Marketing-Science Institute. |
| Библиографическая ссылка | Ottati, V., Riggle, E., Wyer, R., Schwarz, N. and Kulinski, J. 1989. “Cognitive and Affective Bases of Opinion Survey Responses,”. Journal of Personality and Social Psychology, 57(3): 404–415. |
| Библиографическая ссылка | Park, J. and Hastak, M. 1994. “Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval,”. Journal of Consumer Research, 21: 534–547. |
| Библиографическая ссылка | Raju, P., Lonial, S. and Mangold, W. 1995. “Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation,”. Journal of Consumer Psychology, 4(2): 153–180. |
| Библиографическая ссылка | Sherman, Steven J. 1980. “On the Self-Erasing Nature of Errors of Prediction,”. Journal of Personality and Social Psychology, 39(2): 211–221. |
| Библиографическая ссылка | Simmons, C., Bickart, B. and Lynch, J. 1993. “Capturing and Creating Public Opinion in Survey Research,”. Journal of Consumer Research, 20: 316–329. |
| Библиографическая ссылка | Teas, R. K., Wacker, J. and Hughes, E. 1979. “A Path Analysis of Causes and Consequences of Salespeople's Perceptions of Role Clarity,”. Journal of Marketing Research, 16: 355–369. |
| Библиографическая ссылка | Tourangeau, R. and Rasinski, K. 1988. “Cognitive Processes Underlying Context Effects in Attitude Measurement,”. Psychological Bulletin, 103(3): 299–314. |
| Библиографическая ссылка | Tourangeau, R., Rasinski, K. and Bradburn, N. 1989. “Belief Accessibility and Context Effects in Attitude Measurement,”. Academic Press, : 401–421. |
| Библиографическая ссылка | Tourangeau, R., Rasinski, K., Bradburn, N. and D'Andrade, R. 1989. “Carryover Effects in Attitude Surveys,”. Public Opinion Quarterly, 53: 495–524. |
| Библиографическая ссылка | Wu, B. and Petroshius, S. 1987. “The Halo Effect in Store Image Measurement,”. Journal of the Academy of Marketing Science, 15(3): 44–51. |
