Автор |
Yavas, Ugur |
Дата выпуска |
2000 |
Формат |
application.pdf |
Издатель |
Taylor & Francis Group |
Копирайт |
Copyright Taylor and Francis Group, LLC |
Название |
Modified Importance-Performance Analysis: An Exposition and Illustration |
Тип |
other |
DOI |
10.1300/J090v20n01_03 |
Print ISSN |
0748-4623 |
Журнал |
Journal of Professional Services Marketing |
Том |
20 |
Первая страница |
23 |
Последняя страница |
35 |
Аффилиация |
Yavas, Ugur; East Tennessee State University |
Выпуск |
1 |
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Библиографическая ссылка |
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Библиографическая ссылка |
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Библиографическая ссылка |
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Библиографическая ссылка |
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Библиографическая ссылка |
Sethna, B. N. 1982. “Extensions and Testing of Importance-Performance Analysis,” in”. In Developments in Marketing Science: Volume V 327–331. Academy of Marketing Science. |
Библиографическая ссылка |
Yavas, U. and Riecken, G. 1998. “A Multi-Attribute Approach to Segmenting the Volunteer Market for Hospitals,”. Journal of Hospital Marketing, : 113–125. |