| Автор | Moser, H. Ronald |
| Автор | Colvard, Robert G. |
| Автор | Austin, M. Jill |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThe purposes of this study were to determine: (a) consumers' attitudes toward advertising by accounting professionals and (b) whether factors such as age, gender, marital status, parental status, family income, and education level accounted for significant differences in consumer attitudes toward accountants who advertise. Accountants need to understand consumer attitudes about their advertising efforts so they can develop appropriate marketing strategies for advertising their services. Some suggestions for accounting professionals based on research results include providing information on services and maintaining a high image in advertising. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumers' Attitudes Toward Advertising by Accounting Professionals |
| Тип | research-article |
| DOI | 10.1300/J090v20n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 20 |
| Первая страница | 5 |
| Последняя страница | 18 |
| Аффилиация | Moser, H. Ronald; Middle Tennessee State University |
| Аффилиация | Colvard, Robert G.; Middle Tennessee State University |
| Аффилиация | Austin, M. Jill; Department of Management and Marketing, Middle Tennessee State University |
| Выпуск | 2 |
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