| Автор | Pleshko, Larry P. |
| Автор | Heiens, Richard A. |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThe present article examines the relationship between an organization's market-orientation, in terms of either customer focus or competitor focus, and the organization's market share performance in a financial services environment. The study includes samples of chief executive officers in the financial services sector, specifically credit unions. The paper begins with the development of a market orientation typology matrix, and is followed by a presentation of the hypotheses. The authors find that increases in a firm's market share are associated with high levels of competitor-focus and not with customer-focus or interactions between the two. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Customer-Focus or Competitor-Focus? A Financial Services Example |
| Тип | research-article |
| DOI | 10.1300/J090v20n02_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 20 |
| Первая страница | 19 |
| Последняя страница | 32 |
| Аффилиация | Pleshko, Larry P.; Curtin University of Technology, School of Marketing |
| Аффилиация | Heiens, Richard A.; The University of Texas at Tyler, School of Business Administration |
| Выпуск | 2 |
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