| Автор | Tidwell, Paula M. |
| Автор | Weekes, David |
| Автор | Scott, Mark |
| Автор | White, Robert |
| Автор | Murphy, Alex |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThis paper builds on research into client measurement of quality and satisfaction when consuming professional services, two of the factors influencing selection of an accountant and the differences arising between rural and urban clients.SERVQUAL is considered as a means of consumer satisfaction measurement and attempts to isolate key factors and attributes in service provider selection.The effect of formal qualifications and membership of professional accounting bodies on individuals' choice of accountant, differences between urban and rural selection criteria and managerial implications are discussed. This study deals only with accountants who offer their services in public practice. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Examining Client/Accountant Relationships: Rural versus Urban Consumer Selection Criteria |
| Тип | research-article |
| DOI | 10.1300/J090v20n02_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 20 |
| Первая страница | 107 |
| Последняя страница | 119 |
| Аффилиация | Tidwell, Paula M.; University of South Australia |
| Аффилиация | Weekes, David; Charles Sturt University |
| Аффилиация | Scott, Mark; Charles Sturt University |
| Аффилиация | White, Robert; University of Southern Queensland |
| Аффилиация | Murphy, Alex; University of South Australia |
| Выпуск | 2 |
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| Библиографическая ссылка | Hite, R., Fraser, C. and Sellizzi, J. 1990. Professional Services Advertising—The effects of price inclusion, justification and the level of risk.. Journal of Advertising Research, August/September |
| Библиографическая ссылка | Kotler, P. 1991. Marketing Management., , 7th Edition Prentice Hall. |
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| Библиографическая ссылка | Sager, W. 1992. Characteristics of a professional accountant.. The National Public Accountant, : 14–15. January |
| Библиографическая ссылка | Turley, L. and LeBlanc, R. 1993. An exploratory investigation of consumer decision making in the service sector.. Journal of Services Marketing, Vol 7 No 4 |
