| Автор | Lassk, Felicia G. |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTFor convenience store (c-store) management to be truly customer-focused, they must listen to their customers and provide the products that meet customers' needs. This study investigates one aspect of c-store customer satisfaction, the product mix. The purpose of this paper is to investigate c-store customers' perceptions of product offerings to expand the c-store's product mix and in turn increase customer satisfaction. Fourteen products were examined. Of the fourteen, three were rated very likely to be purchased: postal services, home style meals, and a salad bar. Differences in preference were found between gender and marital status. Men and single customers had higher purchase intentions for the home style meals than women and married customers. Suggestions for future research are provided. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Improving the Satisfaction of C-Store Customers: Preferences for Potential Product Offerings |
| Тип | research-article |
| DOI | 10.1300/J090v20n02_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 20 |
| Первая страница | 121 |
| Последняя страница | 131 |
| Аффилиация | Lassk, Felicia G.; Department of Economics & Marketing, Gordon Ford College of Business, Western Kentucky University |
| Выпуск | 2 |
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