| Автор | Rexha, Nexhmi |
| Автор | Kirk-Burnnand, Tamara |
| Автор | Ramaseshan, B. |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThis paper presents results of a study that investigated the impact of technically focused values on the market orientation of engineering service firms. Using the MARKOR scale to measure market orientation and additional measures from services marketing literature to measure technical values, we found that managers in engineering services firms in Australia with stronger technical-focused values tend to show weaker market oriented behaviors. The increasing growth potential for engineering service firms today requires them to pay more attention to their customer needs, and these firms have a need to emphasize the customer-focused values in their organizational cultures. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Impact of Technically Focused Values on Market Orientation of Professional Service Firms |
| Тип | research-article |
| DOI | 10.1300/J090v21n01_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 21 |
| Первая страница | 45 |
| Последняя страница | 61 |
| Аффилиация | Rexha, Nexhmi; School of Marketing, Curtin University of Technology |
| Аффилиация | Kirk-Burnnand, Tamara; School of Marketing, Curtin University of Technology |
| Аффилиация | Ramaseshan, B.; School of Marketing, Curtin University of Technology |
| Выпуск | 1 |
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