| Автор | Little, Michael W. |
| Автор | Tuckman, Howard |
| Автор | Humphrey, Ron |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThe authors of this article develop a marketing strategy for increasing advocacy among business board members for a college of business. Advisory Boards are often comprised of leading business and community leaders who perform a variety of services which enhance the operations of colleges and universities. They assist their institutions in a variety of ways including: to network in the community, recruit students and faculty, place students, and fund raise. The authors propose a model to develop a marketing strategy to motivate members of the business advisory board to become strong advocates for a program. Research findings are presented along with implications for higher education administrators. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing for Involvement and Advocacy: Business Advisory Boards–A Case Study |
| Тип | research-article |
| DOI | 10.1300/J090v21n01_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 21 |
| Первая страница | 117 |
| Последняя страница | 124 |
| Аффилиация | Little, Michael W.; Department of Marketing, Virginia Commonwealth University |
| Аффилиация | Tuckman, Howard; Virginia Commonwealth University, School of Business |
| Аффилиация | Humphrey, Ron; Department of Management, Virginia Commonwealth University |
| Выпуск | 1 |
| Библиографическая ссылка | Harris, Margaret. 1993. “Clarifying the Board Role: A Total Activities Approach.”. In Governing, Leading, and Managing NonProfit Organizations. San Francisco, CA: Jossey-Bass Publishers. |
| Библиографическая ссылка | Harris, Margaret. 1989a. “The Governing Body Role: Problems and Perceptions in Implementation.”. Nonprofit and Voluntary Sector Quarterly, 18(4): 317–323. |
| Библиографическая ссылка | Licata, Jane and Gary, L Frankwick. 1996. University Marketing: A Professional Service Organization Perspective. Journal of Marketing for Higher Education, Volume 7: 1–14. Number 2 |
| Библиографическая ссылка | Little, Michael W., O'Toole, Dennis and Wetzel, James. 1997. “The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University.”. Journal of Marketing for Higher Education., Volume 8(Number 2): 37–51. |
| Библиографическая ссылка | Middleton, M. 1987. “Nonprofit Boards of Directors: Beyond the Governance Function.”. In The Nonprofit Sector: A Research Handbook. New Haven, Conn: Yale University Press. |
