| Автор | Krohn, Franklin B. |
| Автор | James, Michelle A. |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThe field of organizational development (OD) is a complex one composed of practitioners from a variety of disciplines. Furthermore, the field has been beset by numerous problems and changes over the years.This paper describes the history of OD and how OD practitioners have traditionally marketed their services and themselves by knowledge, skills, and personality characteristics.The paper concludes by recommending new marketing techniques concerning procurement decisions, service quality evaluation and use of tools for OD practitioners to better market themselves and their discipline. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Organizational development |
| Тема | marketing professional services |
| Тема | self marketing |
| Название | Changing the Change Agent: Marketing the Organizational Development Professional |
| Тип | research-article |
| DOI | 10.1300/J090v21n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 21 |
| Первая страница | 143 |
| Последняя страница | 156 |
| Аффилиация | Krohn, Franklin B.; State University of New York College |
| Аффилиация | James, Michelle A.; State University of New York College at Fredonia, Department of Business Administration |
| Выпуск | 1 |
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