| Автор | Lassk, Felicia G. |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTA recent investigation into the convenience store (c-store) product mix called for further research into c-store customers' preferences for additional product offerings and non-c-store shoppers' reasons for not patronizing a c-store. This paper answers that call by investigating a cross-section of c-store customers to identify their perceptions of product offerings to expand the c-store's product mix and in turn increase customer satisfaction. In addition, this study explores c-store non-users' perceptions of the c-store image to understand why they do not patronize c-stores. Fourteen products were examined. Of the fourteen, only one was rated very likely to be purchased: postal services. The top three reasons provided for not patronizing a c-store were (1) inconvenient location, (2) high prices and (3) loyalty to other retailers. Suggestions for future research are provided. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Investigating Aspects of Customer Satisfaction at the C-Store: The C-Store Product Mix and Image |
| Тип | research-article |
| DOI | 10.1300/J090v21n02_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 21 |
| Первая страница | 15 |
| Последняя страница | 26 |
| Аффилиация | Lassk, Felicia G.; Northeastern University |
| Выпуск | 2 |
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