| Автор | Blanchard, Kenneth |
| Автор | Perrien, Jean |
| Автор | Marticotte, François |
| Автор | Bahia, Kamilia |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThe objective of this paper is to develop a better understanding of the factors associated with nurturing relationships between relationship managers and their clients in the banking industry. The Nominal Group Technique and a content analytical approach were both used to respectively collect and interpret the data. Results found the nurturing of relationships to be endogenous and asymmetrical in nature. The consequence is a personal, individualistic process maintained on behalf of the bank. The complexity associated with managing commercial portfolios requires commercial account managers to be more involved with their clients in the nurturing process than retail branch managers. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Nurturing relationships |
| Тема | banking industry |
| Тема | commercial account manager |
| Тема | retail branch manager |
| Тема | nominal group technique |
| Название | The Nurturing of Relationships in Commercial and Retail Banking |
| Тип | research-article |
| DOI | 10.1300/J090v21n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 21 |
| Первая страница | 43 |
| Последняя страница | 57 |
| Аффилиация | Blanchard, Kenneth; National Bank of Arizona |
| Аффилиация | Perrien, Jean; University of Quebec |
| Аффилиация | Marticotte, François; University of Quebec |
| Аффилиация | Bahia, Kamilia; University of Ottawa |
| Выпуск | 2 |
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