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Professional Services Pricing

Hoffman, K Douglas; Arnold, Danny R.; Hoffman, K Douglas; Dept of Marketing, Colorado State University, Fort Collins, CO, 80523-1278; Arnold, Danny R.; NEW MEXICO STATE UNIV, Las Cruces, NM, 88003 (Taylor & Francis Group, 1989)
The Internal Marketing of Demand Intensive Services by Companies Can Lead to Better External Marketing

Comm, Clare L.; Comm, Clare L.; University of Massachusetts, Lowell, MA, 01854 (Taylor & Francis Group, 1989)
Effective Nonverbal Communication Techniques

Lehman, Carol M.; Lehman, Mark W. (Taylor & Francis Group, 1989)
A Practical Guide to Professional Services Marketing

Crane, F. G.; Crane, F. G.; Management Consultant, Halifax, Nova Scotia, Canada (Taylor & Francis Group, 1989)
Preface and Introduction

Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1989)
The Image Study

Olsen, Robert A.; O'Neill, Michael F. (Taylor & Francis Group, 1989)
Marketing Transformation and the Concomitant Excellence of Private Institutions

Qureshi, Salim; Qureshi, Salim; Associate Professor of Marketing, Bloomsburg University, Bloomsburg, PA, 17815 (Taylor & Francis Group, 1989)
Market Growth Strategies for MBA Programs

Mobley, Mary F.; Elkins, Ralph L.; Mobley, Mary F.; Augusta College, Augusta, GA, 30910; Elkins, Ralph L.; Research Psychologist, Veterans Administration Medical Center (Taylor & Francis Group, 1989)
Fee Strategies for Legal Services Marketing

Stevens, Robert E.; Loudon, David L.; Stevens, Robert E.; Professor of Marketing, Dept of Management and Marketing, University of Louisiana at Monroe, Monroe, LA, 71201, bstevens@ulm.edu; Loudon, David L.; Professor of Marketing, Samford University, Birmingham, LA, 35229, dlloudon@samford.edu (Taylor & Francis Group, 1989)
An Inner City's Dilemma

Barr, Peter B.; Barr, Peter B.; USC-Coastal Carolina College, Conway, SC, 29526 (Taylor & Francis Group, 1989)
Comprehensive Exams

Brown, Thomas S.; Parker, Stephen (Taylor & Francis Group, 1989)
False, Misleading, or Deceptive Advertising by CPA Firms

Grant, Jim (Taylor & Francis Group, 1989)
Site Selection by Professionals

Mersha, Tigineh; Adlakha, Veena G.; O'Brien, William H.; O'Brien, William H.; Director of Clinical Training, Dept of Psychology, Bowling Green State University, Bowling Green, OH, 43403 (Taylor & Francis Group, 1989)
Pick Any Preference Mapping

Gideon, Timothy A.; McDevitt, Paul K (Taylor & Francis Group, 1989)
The Influence of Client Orientation on New Users' Satisfaction with an On-Line Information Retrieval Service

Garland, Barbara C; Reilly, Michael D.; Westbrook, Robert A. (Taylor & Francis Group, 1989)
Goal-Setting Process and Typologies

Moutinho, Luiz A; Moutinho, Luiz A; Chair of Marketing, University of Glasgow, Glasgow , G12 8LF, United Kingdom, L.A.Mountinho@mgt.gla.ac.uk (Taylor & Francis Group, 1989)
Person Positioning

Wisenblit, Joseph Z. (Taylor & Francis Group, 1989)
Strategic Options Available to the Service Marketer in a Highly Competitive Uncertain Environment

Prough, George E.; Dilts, Jeffrey C.; Prough, George E.; Professor of Marketing, College of Business Administration, University of Akron, Akron, OH, 44325-4804, gprough@uakron.edu; Dilts, Jeffrey C.; Associate Professor of Marketing, College of Business Administration, University of Akron, Akron, OH, 44325-4804, dilts@uakron.edu (Taylor & Francis Group, 1989)
Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship

Teas, R Kenneth; Dorsch, Michael J; McAlexander, James H; Teas, R Kenneth; Dept of Marketing, Iowa State University, Ames, IA, 50011; Dorsch, Michael J; Associate Professor, Dept of Marketing , Clemson University, Clemson, SC, 29634, mdorsch@clemson.edu; McAlexander, James H; Professor of Marketing and Coordinator of the Marketing Program, Oregon State University, Corvallis, OR, 97330 (Taylor & Francis Group, 1989)
Perceptions of Small Businesses Toward Professional Marketing Research Services

McDaniel, Stephen W.; Courtney, Michael E.; McDaniel, Stephen W.; Professor, Department of Marketing, Texas A&M University, College Station, TX, 77843-4112, s-mcdaniel@tamu.edu (Taylor & Francis Group, 1989)

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Издательство Taylor&Francis: Recent submissions