Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship
Teas, R Kenneth; Dorsch, Michael J; McAlexander, James H; Teas, R Kenneth; Dept of Marketing, Iowa State University, Ames, IA, 50011; Dorsch, Michael J; Associate Professor, Dept of Marketing , Clemson University, Clemson, SC, 29634, mdorsch@clemson.edu; McAlexander, James H; Professor of Marketing and Coordinator of the Marketing Program, Oregon State University, Corvallis, OR, 97330
Журнал:
Journal of Professional Services Marketing
Дата:
1989
Аннотация:
No abstract available for this article.
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