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Издательство Taylor&Francis: Recent submissions

Описание
  • Do Not Overlook the Mature Market for Professional Services!
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1986)
  • Preface
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1986)
  • Preface
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1986)
  • Realization of Marketing Benefits of ATMs
    Lowe, Larry S; Lowe, Dana R.; Thomas, Susan; Lowe, Larry S; Associate Professor of Marketing, Loyola College, MD; Lowe, Dana R.; Assistant Professor of Accounting, Morgon State University; Thomas, Susan; Assistant Professor and Chairman, Department of Marketing and Management, Loyola College (Taylor & Francis Group, 1986)
  • Marketing a Financial Service Within a Firm
    Fox, Harold W; Fox, Harold W; Professor of Marketing, Pan American University, Edinburg, TX, 78539 (Taylor & Francis Group, 1986)
  • Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders
    Kaynak, Erdener; Yucelt, Ugur; MacGregor, Robert M; Kaynak, Erdener; Department of Business Administration, Mount Saint Vincent University, Halifax, Canada; Yucelt, Ugur; Devision of Business Administration, Pennsylvania State University, Middletown, PA, 17057; MacGregor, Robert M; Division of Business Administration, Bishop's University, QB, Canada (Taylor & Francis Group, 1986)
  • Direct Marketing Comes of Age in Financial Service Organizations
    Lowe, Larry S; Lowe, Dana R.; Thomas, Susan; Lowe, Larry S; Associate Professor, Department of Marketing, Loyota College, MD; Lowe, Dana R.; Assistant Professor, Department of Accounting, Morgon State University; Thomas, Susan; Assistant Professor and Chairman, Department of Management and Marketing., Loyota State College, MD (Taylor & Francis Group, 1986)
  • Life Insurance Agents as Financial Planners
    Crosby, Lawrence A; Cowles, Deborah; Crosby, Lawrence A; Associate Professor and Co-Director, Services Marketing Center, College of Business and Arizona State University, Tempe, AZ, 85287; Cowles, Deborah; Doctoral Student, College of Business and Arizona State University, Tempe, AZ, 85287 (Taylor & Francis Group, 1986)
  • The Service Marketing Planning Process
    Lindgren, John H; Carter, William K.; Lindgren, John H; Associate Professor of Marketing, McIntire School of Commerce, University of Virginia, Charlottesville, VA, 22903; Carter, William K.; Associate Professor of Accounting, McIntire School of Commerce, University of Virginia, Charlottesville, VA, 22903 (Taylor & Francis Group, 1986)
  • A Customer Approach to Improving Financial Services Marketing
    Nastas, George; Nastas, George; Assistant Professor, Department of Marketing, University of Michigan-Flint, Flint, MI, 48502-2186 (Taylor & Francis Group, 1986)
  • Pricing Financial Institution Products
    Gwin, John M; Gwin, John M; Associate Professor of Commerce, McIntire School of Commerce, University of Virginia, Charlottesville, VA, 22903 (Taylor & Francis Group, 1986)
  • A Study of Factors Affecting Individuals' Banking Preferences
    Dudley, Sid C; Young, Gary F; Powers, Richard L; Dudley, Sid C; Associate Professor, Marketing, McNeese State University, Lake Charles, LA, 70609; Young, Gary F; Director, Tom E. Hendrix Chairs and UTM Center for Economic Education, Private Enterprise and University of Tennessee, Martin, TN, 38237; Powers, Richard L; Assistant Professor, Marketing, Middle Tennessee State University, Murfreesboro, TN, 37130 (Taylor & Francis Group, 1985)
  • Segmenting the Banking Market by Account Usage
    Kaynak, Erdener; Yavas, Ugur; Kaynak, Erdener; Professor and Chairman, Marketing and Business Administration, Mount Saint Vincent University, Halifax, Canada; Yavas, Ugur; Associate Professor, Industrial Mangement, University of Petroleum and Minerals, Dhahran, Saudi Arabia (Taylor & Francis Group, 1985)
  • Guest Editorial
    Bohn, Robert F; Bohn, Robert F; Associate Dean and Director, Graduate Financial Services Programs, School of Banking & Finance, Golden State University, San Francisco, CA, 94105 (Taylor & Francis Group, 1986)
  • The Changing Perceptions of Financial Institutions
    Langrehr, Frederick W; Langrehr, Frederick W; Visiting Associate Professor, Brigham Young University, Provo, UT, 84602 (Taylor & Francis Group, 1985)
  • Network Marketing for a New Bank
    Aguiar, Albert V; Aguiar, Albert V; Managing Principal Marketing, Professionals, Inc., Lafayette, CA (Taylor & Francis Group, 1985)
  • Financial Services Strategic Marketing Planning
    Lamb, Charles W; Cravens, David W; Lamb, Charles W; Professor of Marketing, M.J. Neeley School of Business, Texas Christian University, Fort Worth, TX, 76129; Cravens, David W; Professor, Department of Marketing, Indiana University, M.J. Neeley School of Business, Fort Worth, TX, 76129 (Taylor & Francis Group, 1986)
  • Utilizing the Strategic Planning Process in the Development of Innovative Hospital-Based Programs
    Beltramini, Richard F; Fullam, Cecelia; Montanari, Ellen Orton; Schlacter, John L; Beltramini, Richard F; Assistant Professor, Marketing and Advertising, Arizona State University; Fullam, Cecelia; Development Officer, Phoenix Memorial Hospital Foundation; Montanari, Ellen Orton; Program Consultant, Phoenix Memorial Hospital Foundation; Schlacter, John L; Professor, Marketing, Arizona State University (Taylor & Francis Group, 1985)
  • Patient Perceived Risk in the Purchase of Physician Services
    Garner, S.J.; Thompson, Howard A; Garner, S.J.; Assistant Professor, Business Administration, Eastern Kentucky University, Richmond, KY; Thompson, Howard A; Professor, Business Administration, Eastern Kentucky University, Richmond, KY (Taylor & Francis Group, 1985)
  • SECTION IV: SPECIAL SECTION ON A SELECT PROFESSIONAL SERVICE-BANK MARKETING
    Editorial Submission, Haworth (Taylor & Francis Group, 1985)