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Издательство Taylor&Francis: Recent submissions

Описание
  • Identifying and Reaching the Donation Prone Individual
    Danko, William D; Stanley, Thomas J.; Danko, William D; Assistant Professor, Department of Marketing, State University of New York, Albany, NY, 12222; Stanley, Thomas J.; Professor, Department of Marketing, Georgia State University, Atlanta, GA, 30303 (Taylor & Francis Group, 1986)
  • PART III: APPLICATIONS TO PROFESSIONAL FUND RAISING
    Riecken, Glen; Yavas, Ugar; Riecken, Glen; Associate Professor of Marketing, East Tennessee State University, Johnson City, TN; Yavas, Ugar; Associate Professor, Industrial Management, University of Petroleum & Minerals, Dhahran, Saudi Arabia (Taylor & Francis Group, 1986)
  • Developing Market Driven Strategies for Credit Union Growth and Survival
    Mason, J. Barry; Lollar, James L.; Mason, J. Barry; Russell Professor of Business, University of Alabama; Lollar, James L.; Professor, College of Commerce and Business Administration, University of Alabama (Taylor & Francis Group, 1986)
  • The Consumer Decision Process for Professional Services Marketing
    Barnes, Nora Ganim; Barnes, Nora Ganim; Associate Professor of Marketing, Southeastern Massachusetts University (Taylor & Francis Group, 1986)
  • Marketing Circles in Practice Development
    MacStravic, Robin Scott; MacStravic, Robin Scott; Vice President of Marketing, Health and Hospital Services, Bellevue, WA (Taylor & Francis Group, 1986)
  • Consumer Perceptions of Financial Service Offerings in Retail Outlets
    Little, Michael W; Wijnholds, Heiko de B.; Little, Michael W; Assistant Professor of Marketing, Virginia Commonwealth Univesity, Richmond, VA; Wijnholds, Heiko de B.; Assistant Professors of Marketing, Virginia Commonwealth University, Richmond, VA (Taylor & Francis Group, 1986)
  • Old Money
    Salisbury, Paul Allen; Salisbury, Paul Allen; Director of Marketing, Elderplan, Inc., Brooklyn, NY (Taylor & Francis Group, 1986)
  • Implementation of Services Marketing Programs
    Hartley, Steven W.; Lee, Patsy L.; Hartley, Steven W.; Assistant Professor of Marketing, Department of Marketing, University of Denver, Denver, CO, 80208; Lee, Patsy L.; School of Accountancy, University of Denver, Denver, CO, 80208 (Taylor & Francis Group, 1986)
  • Professional Service Marketing Strategies in the 80s
    Hill, C. Jeanne; Fannin, William R.; Hill, C. Jeanne; Department of Managment, Australia; Fannin, William R.; Assistant Professor of Management, University of Houston, Houston, TX (Taylor & Francis Group, 1986)
  • Crisis Management as a Part of Marketing
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1986)
  • Preface
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1986)
  • Marketing the Church
    Moncrief, William C; Lamb, Charles W; Hart, Sandra Hile; Moncrief, William C; Assistant Professor, Marketing, Texas Christian University, Fort Worth, TX; Lamb, Charles W; Professor, Marketing, Texas Christian University, Fort Worth, TX; Hart, Sandra Hile; Assistant Professor, Marketing, Texas Wesleyan College, Fort Worth, TX (Taylor & Francis Group, 1986)
  • Marketing Communication Techniques in a Church Setting
    McDaniel, Stephen W.; McDaniel, Stephen W.; Assistant Professor, Department of Marketing, Texas A&M University, College Station, TX, 77843 (Taylor & Francis Group, 1986)
  • Counsel for Market Planners at Independent Colleges
    Potter, George Dillion; Potter, George Dillion; Vice-President, Finance, City University Administrative Offices, Bellevue, WA, 98008 (Taylor & Francis Group, 1986)
  • Applications of Consumer Behavior in Medical Care
    Rosenstein, Alan H; Rosenstein, Alan H; Director, Patient Care, Marshal Hale Hospital, San Francisco, CA, 94118 (Taylor & Francis Group, 1986)
  • The Need for Marketing in a Demand-Intensive Service Industry
    Schmidt, Sandra L.; Schmidt, Sandra L.; Assistant Professor, Department of Marketing, McIntire School of Commerce and University of Virginia, Charlottesville, VA, 22903 (Taylor & Francis Group, 1986)
  • Intermediary Marketing
    Aguiar, Albert V; Aguiar, Albert V; Managing Principal, Department of Marketing, Marketing for Professionals, Inc., Lafayette, CA (Taylor & Francis Group, 1986)
  • Office Atmospherics and Dental Service Satisfaction
    Andrus, David; Andrus, David; Assistant Professor, Marketing, Kansas State University, Manhattan, KS, 66506 (Taylor & Francis Group, 1986)
  • Professionals' Use of Direct Mail Advertising
    Moncrief, William C; Bush, Alan J; Moncrief, William C; Assistant Professor, Marketing, M.J. Neeley School of Business, Texas Christian University, Fort Worth, TX, 76129; Bush, Alan J; Assistant Professor, Marketing, College of Business Administration, Texas A&M University, College Station, TX, 77843-4112 (Taylor & Francis Group, 1986)
  • Selling Research Services to Small Businesses
    Parasuraman, A; McDaniel, Stephen W.; Parasuraman, A; Associate Professor, Marketing, Texas A&M University, College Station, TX, 77843; McDaniel, Stephen W.; Assistant Professor, Marketing, Texas A&M University, College Station, TX, 77843 (Taylor & Francis Group, 1986)