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Издательство Taylor&Francis: Recent submissions

Описание
  • Financial Aid as a Tool in the Institutional Marketing Effort
    Bingham, Frank G.; Bingham, Frank G.; Assistant Professor of Marketing, Bryant College in Smithfield (Taylor & Francis Group, 1987)
  • Establishing a Price for Government Services
    Crompton, John L.; Lamb, Charles W.; Crompton, John L.; Professor of Recreation and Parks, Texas A&M University; Lamb, Charles W.; Professor of Marketing, Texas Christian University (Taylor & Francis Group, 1987)
  • The Evolution of Marketing Thought in Change-Agent Discipline
    Self, Donald R; McKinney, Roger M; Ingram, Jerry J; Buchanan, W. Wray; Self, Donald R; Auburn University at Montgomery, Montgomery, AL, 36193; McKinney, Roger M; Auburn University at Montgomery, Montgomery, AL, 36193; Ingram, Jerry J; Auburn University at Montgomery, Montgomery, AL, 36193; Buchanan, W. Wray; rnarketing faculty, Kennesaw College (Taylor & Francis Group, 1987)
  • Consumer Images of Financial Institutions
    Hampton, Ronald D.; Guy, Bonnie S.; Sinkula, James M.; Hampton, Ronald D.; Professor, 313 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE, 68588-0492; Guy, Bonnie S.; Professor, 319 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE, 68588; Sinkula, James M.; Professor, School of Business, University of Vermont, Burlington, VT, 05405 (Taylor & Francis Group, 1987)
  • A Generalized Model of the Utilization of Professional Services
    Gould, Stephen J.; Gould, Stephen J.; Assistant Professor of Marketing, Rutgers University, State University of New Jersey, New Brunswick, NJ, 08903 (Taylor & Francis Group, 1987)
  • Strategies for Becoming Marketing-Oriented in the Professional Services Arena
    Webster, Cynthia; Webster, Cynthia; Assistant Professor of Marketing, School of Business and Administration, St. Mary's University, San Antonio, TX, 78284 (Taylor & Francis Group, 1987)
  • The Future Academic Faculty Member Will Be a Marketing-Oriented One!
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1987)
  • Preface and Introduction to Articles
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1987)
  • An Analysis of Consumer Reliance on Personal and Nonpersonal Sources of Professional Service Information
    Mangold, W. Glynn; Berl, Robert; Pol, Louis; Abercrombie, C. L.; Mangold, W. Glynn; Assistant Professor of Marketing, Murray State University, Murray, KY, 42071; Berl, Robert; Associate Professor of Marketing, Memphis State University, Memphis, TN; Pol, Louis; Associate Professor of Marketing, University of Nebraska at Omaha, Omaha, NE; Abercrombie, C. L.; Chairman, Department of Marketing, Memphis State University, Memphis, TN (Taylor & Francis Group, 1987)
  • Contrasting Marketing and Selling Orientations in Government Organizations
    Lamb, Charles W; Crompton, John L.; Lamb, Charles W; MJ Neely Professor of Marketing, Texas Christian University; Crompton, John L.; Professor of Recreation and Parks, Texas A&M University (Taylor & Francis Group, 1986)
  • Confronting Intangibility
    Van Doren, Doris C.; Relle, Paul B.; Van Doren, Doris C.; Assisant Professor of Marketing, Loyola College, Maryland; Relle, Paul B.; Employee Benefit Consultant, Alexander & Alexander, Inc., Boston, MA (Taylor & Francis Group, 1987)
  • Marketing in a Fishbowl
    Aguiar, Albert V.; Almquist, Donna; Aguiar, Albert V.; Director of the Graduate Marketing Program, Golden Gate University , San Francisco, CA; Almquist, Donna; Principal, Marketing for Professionals, Inc., Lafayette, CA (Taylor & Francis Group, 1987)
  • Attracting the Mature Student
    Danko, William D; Danko, William D; Assistant Professor, Department of Marketing, State University of New York, Albany, NY, 12222 (Taylor & Francis Group, 1986)
  • Correspondence Analysis
    Mullet, Gary M.; Mullet, Gary M.; Director of Statistical Services, Sophisticated Data Research, Inc., Atlanta, GA, 30341 (Taylor & Francis Group, 1987)
  • Preface and Introduction
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1987)
  • From the Editor's Desk
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1987)
  • Health Care Advertising Directed Toward the Family Decision Making Unit
    Festervand, Troy A.; Henthorne, Tony L; Festervand, Troy A.; Associate Professor of Marketing, Department of Management and Marketing, School of Business Administration, University of Mississippi University, Mississippi, 38677; Henthorne, Tony L; doctoral candidate, University of Mississippi and Assistant Professor,, Marketing, University of Southern Mississippi (Taylor & Francis Group, 1986)
  • The Status of Physician Advertising
    McDaniel, Stephen W.; Smith, L. Murphy; Smith, Katherine T; McDaniel, Stephen W.; Assistant Professor of Marketing, Texas A&M University, College Station, TX, 77843; Smith, L. Murphy; Assistant Professor of Accounting, College of Business Administration, Texas A & M University, College Station , TX, 77843; Smith, Katherine T; Department of Marketing, Louisiana Tech University, Ruston, LA, 71272 (Taylor & Francis Group, 1986)
  • Marketing Interior Design Services
    Friedman, Margaret L; Friebert, Debra; Friedman, Margaret L; Assistant Professor, Management Institute, School of Business, University of Wisconsin-Madison, Madison, WI, 53706; Friebert, Debra; masters degree student, Department of Family Resources and Consumer Science, University of Wisconsin-Madison, Madison, WI, 53706 (Taylor & Francis Group, 1986)
  • Can Recognizing Portfolio Discrepancies Improve Broker Services?
    Burnie, David A.; Towle, James E.; Burnie, David A.; Assistant Professor of Finance, Faculty of Business Administration, University of Windsor, Windsor, ON; Towle, James E.; Financal Planner, Investors Syndicate Limited, Sarnia, ON (Taylor & Francis Group, 1986)