The Evolution of Marketing Thought in Change-Agent Discipline
Self, Donald R; McKinney, Roger M; Ingram, Jerry J; Buchanan, W. Wray; Self, Donald R; Auburn University at Montgomery, Montgomery, AL, 36193; McKinney, Roger M; Auburn University at Montgomery, Montgomery, AL, 36193; Ingram, Jerry J; Auburn University at Montgomery, Montgomery, AL, 36193; Buchanan, W. Wray; rnarketing faculty, Kennesaw College
Журнал:
Journal of Professional Services Marketing
Дата:
1987
Аннотация:
The Evolution of Marketing Thought in Change-Agent Discipline
474.2Кб