An Analysis of Consumer Reliance on Personal and Nonpersonal Sources of Professional Service Information
Mangold, W. Glynn; Berl, Robert; Pol, Louis; Abercrombie, C. L.; Mangold, W. Glynn; Assistant Professor of Marketing, Murray State University, Murray, KY, 42071; Berl, Robert; Associate Professor of Marketing, Memphis State University, Memphis, TN; Pol, Louis; Associate Professor of Marketing, University of Nebraska at Omaha, Omaha, NE; Abercrombie, C. L.; Chairman, Department of Marketing, Memphis State University, Memphis, TN
Журнал:
Journal of Professional Services Marketing
Дата:
1987
Аннотация:
No abstract available for this article.
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