Given a general statistical model and an arbitrary quadratic loss, we propose a lower bound for the associated risk of a class of shrinkage estimators. With respect to the considered class of shrinkage estimators, this bound is optimal.In the particular case of the estimation of the location parameter of an ellipti-cally symmetric distribution, this bound can be used to find the relative improvement brought by a given estimator and the remaining possible improvement, using a Monte-Carlo method. We deduce from these results a new type of shrinkage estimators whose risk can be as close as one wants of the lower bound near a chosen pole and yet remain bounded. Some of them are good alternatives to the positive-part James-Stein estimator.