Traditional textbook rationales for the technical writing course locate the essence of technical writing in objectivity, clarity, and neutrality, and the need for teaching it in its usefulness to employers. Such rationales, however, are unable to accommodate a notion of ethics and responsibility: if the writer merely serves the interests that employ her by reporting facts in an objective way, how can she exercise choice when ethical problems arise? An alternative view is to see technical writing as always rhetorical and involved with potentially conflicting agendas and interests, with objectivity, clarity, and neutrality serving merely as stylistic devices in the writer's rhetorical toolbox. Technical writers are rhetoricians who continually make ethical choices in serving diverse interests and negotiating between conflicting demands. The recognition of the fundamental rhetoricity of technical writing is the first step towards accommodating a meaningful notion of ethics into the technical writing curriculum.