| Автор | McCrohan, Kevin F |
| Автор | Harvey, James W. |
| Дата выпуска | 1989 |
| dc.description | The authors compare the use of dummy variable and traditional multiple discriminant function analysis when dealing with research questions where ratio or nominai scale independen? variables can be used. A healthcare-related example of using dv MDF is given and the authors conclude that it is superior to traditional MDF for determining variable importance and developing market segment profiles. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Comparison of Dummy Variable versus Traditional Multiple Discriminant Function Analysis |
| Тип | research-article |
| DOI | 10.1300/J026v06n04_11 |
| Electronic ISSN | 1545-0864 |
| Print ISSN | 0735-9683 |
| Журнал | Health Marketing Quarterly |
| Том | 6 |
| Первая страница | 147 |
| Последняя страница | 157 |
| Аффилиация | McCrohan, Kevin F; Professor, Marketing, George Mason University, Fairfix, VA |
| Аффилиация | Harvey, James W.; Assistant Professor, Marketing, George Mason University, Fairfax, VA |
| Выпуск | 4 |
