| Автор | Crane, F. G. |
| Автор | MacLean, Valerie A. |
| Дата выпуска | 1996 |
| dc.description | This paper reports on results of a study that examined consumers' evaluation of health warning lables on cigarette packages in Canada. Some health warning lables were rated, overall, as more effective as well as more believable, convincing and reasonable than others. Analysis of the differences in responses by smokers and non-smokers is also presented. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Consumer Evaluation of Health Warning Lables on Cigarette Packages in Canada |
| Тип | research-article |
| DOI | 10.1300/J026v13n03_05 |
| Electronic ISSN | 1545-0864 |
| Print ISSN | 0735-9683 |
| Журнал | Health Marketing Quarterly |
| Том | 13 |
| Первая страница | 47 |
| Последняя страница | 57 |
| Аффилиация | Crane, F. G.; Management Consultant, Halifax, Nova Scotia, Canada |
| Аффилиация | MacLean, Valerie A.; Department of Marketing, Dalhouse University, Halifax, Nova Scotia, Canada |
| Выпуск | 3 |
