| Автор | Sharp, Byron |
| Дата выпуска | 1995 |
| dc.description | Wong and Saunders have previously sought to describe the relationship between business orientation and performance. This article presents a further analysis of their results using the multivariate mapping technique of correspondence analysis. The analysis provides further insights into the relationships between the variables under study by allowing the distance between variables to be seen. In this case, it shows how close various business orientations are to one another. The results suggest that significant differences in corporate performance can result from only comparatively small differences in strategic marketing ability. |
| Формат | application.pdf |
| Издатель | Chapman & Hall |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | marketing strategy |
| Тема | business orientation |
| Тема | firm performance |
| Тема | correspondence analysis |
| Название | Business orientations and corporate success: a correspondence analysis of Wong and Saunders' findings |
| Тип | research-article |
| DOI | 10.1080/09652549500000012 |
| Electronic ISSN | 1466-4488 |
| Print ISSN | 0965-254X |
| Журнал | Journal of Strategic Marketing |
| Том | 3 |
| Первая страница | 205 |
| Последняя страница | 214 |
| Аффилиация | Sharp, Byron; Marketing Science Centre, University of South Australia |
| Выпуск | 3 |
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